Commercial Videos to Boost Business Growth

As per studies, companies who use videos for their marketing channels experienced a 49% increase in their revenue growth. Aside from being an advertising tool, commercial video production can also explain concepts to potential clients and partners. 

Moreover, these contents can help employees to understand a setting better and improve their productivity. In that sense, the following are some advantages of using videos for a wide range of cases. 

Explain value 

Proposing a new technology to nontechnical customers can prove to be a hectic task. But, the combination of audio and interacting graphical elements paves the way for quick and efficient communication. In fact, contents deliver the same amount of information in a quarter of time faster than customer service representatives. 

It also helps potential customers understand a product or service better, so businesses relish a quick increase in sales. 

Commercial Videos

Improved demonstrations 

When introducing a new product, companies can use reviews, tutorials, and unboxing videos to help customers learn everything before making a purchase decision. These productions further engage with answers to their queries or concerns. On most launch pages, clients spent about a minute watching demonstrations, and 15 percent of them make a positive choice. 

Social marketing 

Testimonials play an influential role in building reputation and trust among clients. People trust word-of-mouth reviews about brands; nearly 71% of buyers feel more comfortable choosing services reviewed by regular people. Therefore, producing testimonial videos are an effective way to ensure an emotional impact on prospective clients. 

Service & support 

It is essential to provide timely and reliable support to retain acquired customers. One of the best ways to do this is by producing personalized videos to answer their questions proactively. For instance, create contents to explain a checkout or payment due processes. This facility further improves satisfaction levels. 

Training workers 

Business should keep their employees up-to-date and competitive in this fast-paced era. Videos are excellent training tools that allow workers to learn new concepts efficiently. They can access resources anytime and evaluate them often to retain information. It is one of the notable benefits of commercial production.

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